Many people desire greatness but few have managed to attain it for their business. How do you know that your work is great? Is there a benchmark for greatness?
For many people in business, global giants such as Apple, Google and Amazon epitomize greatness. This view does not leave much space for local entrepreneurs. However, does that mean that greatness is the same as having a global presence and dominance? More importantly, can small businesses ever hope to attain greatness?
Read on to find out about the 5 ways you can contribute significantly to the growth of your company.
1. Don’t Limit Your Thinking
When you started your business, what was your company’s goals and objectives? Did you see your company serving the entire country or expanding to other regions in Asia?
In order to achieve success, think about and focus on these 3 aspects in regards to your business. Firstly, your uniqueness; what makes your business stand out from the crowd; what is its attractive selling point? Secondly, you have to consider your economic drivers. Last but not least, it is important to reflect on your passions which can be crucial to get you going every step of the way.
2. Do Not Be Afraid to “Reinvent the Wheel”
There are always existing companies with similar product offers and business ideas. Do not let that discourage you – it is good to brainstorm and think about how you can identify a different way of delivering services to your customers.
A worthy example would be successful global companies, such as Airbnb and Uber, which did not invent accommodation services or taxi rides. Instead, they reinvented the experience for customers. It can also be said that they reinvented the wheel in their lines of business and thus, achieved success. Taking a page out of their book, you do not have to be hesitant to come up with new ways of doing something.
3. Set Benchmarks and Revise Them Regularly
So, how should you set benchmarks to achieve success and pursue them consistently? You can ensure that your clients require the basis of these benchmarks, by asking yourself significant questions such as “What are my customers’ expectations?” and “How can I meet and exceed these expectations?”.
At the same time, you can approach competitive benchmarking and use a set collection of metrics to compare your company against a number of competitors. This helps to measure your company’s performance and keep it competitive. Seek the expertise of professional accounting services to know your numbers better and determine how you can move forward.
4. Focus on Customers’ Experiences
In relation to customers’ needs and requirements, these should be the primary focus of your business. When you satisfy these criteria, you can see it reflect on your sales. When you focus on delivering great customer experiences, you will get to enjoy the best out of your journey to success. All the amazing stories from accomplished companies, such as Apple and Microsoft, had a common driving factor, and that is delivering great experiences.
5. Never Stop Learning
Just like the other tips mentioned above, learning is an essential aspect for the growth of your company. Strive to continuously learn and improve. Otherwise, you would risk sinking into mediocrity or get left behind.
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