With the COVID-19 lockdown, many businesses have suffered a dip in customer numbers and revenues. This is where digital advertising can be part of your rebound strategy. However, it is best to not pour cash into your campaigns without thinking them through. Always be strategic and seek affordable alternative options when possible.
One way you can do so is engaging in an SME accounting services firm in Singapore, like Ackenting Group, as we can help you secure different advertising options and weigh the best cost-effective option. Our role is to aid you in analysing your financial records, balance all financial risks so that your business can put the best solution forward and succeed during this challenging period.
There are many different ways you can go about advertising your business. Here are 9 cost-effective ways you should not ignore.
1. Set up a website for your business
If you have yet to set up a website for your business, that is a priority. At the end of 2019, it was stated that Singaporeans spend slightly over six hours online every day. This makes your website a one-stop shop for lead generation, online brochure, a shopping catalogue, as well as being an information centre for prospective clients.
2. Set up a business profile on social media platforms
The outbreak of COVID-19 this year was an unprecedented time where most of the population were forced to stay home and remain indoors to avoid the infection. As such, people turn to social media platforms and the internet to occupy their time with. This is a good opportunity to take advantage of the rise of social media platforms and set up a business social media page.
This ensures that your page is loaded up with the appropriate keywords, with active communication with your customers and lively posts with sales, information, and more.
3. Create a way to generate leads
Email services are a good way of lead generation as you can direct information to your prospects and offer your services or products. However, to do so, you will need to secure the emails of potential customers and clients.
One way you can build up an email list is by offering valuable information, like a free e-book. This way, you can attract more leads, and in turn, have a higher chance of converting them into sales.
4. Use business cards for marketing
Information on business stationery such as business cards is critical. With such materials in-hand, you can reach out to more acquaintances and professionals. A few things you should not forget to add onto your business card is the link to your website and all of your social media pages.
5. Attend networking events
Networking events help you obtain openings to meet potential customers and talk about your business. It is an opportunity for you to get your name out there and engage with potential partners.
6. Volunteer to speak at a professional association meeting
An opportunity to speak at a professional event is a chance for you to showcase your expertise and what your business can do. Seek to give the audience an insightful speech that is both relevant and able to enhance your brand’s awareness.
7. Ask customers to review your business
Positive reviews about your products or business are powerful tools that can reassure prospective clients and customers. They also attract and boost the confidence of other novel prospects. One thing you should always remember is to show your gratitude and thank a client after they have submitted their review online
8. Collaborate with complementary businesses
Reach out to businesses who serve similar markets as your business but offer complementary products or services. You can then negotiate deals to cross-promote each other’s products. For instance, if your business sells fancy pens, you can reach out to a notebook maker and cross-promote each other’s product
9. Run a contest
Running a promotional giveaway or contest can be difficult for many different reasons, with one of them being financial. It would be good to engage with an outsourced accounting firm so you can learn more on how financially feasible running a promotional campaign will be. Nonetheless, this idea would help to encourage sharing of your business page on social media, and boost brand awareness so your offerings will reach a wider audience.
Making the right financial choice can be difficult, thus it will be beneficial for you to work with a professional accounting company. At Ackenting Group, we provide accounting and bookkeeping services to help maintain your books and provide the financial information you need. When it comes to making marketing decisions, we will go through your financial and offer sound advice to help with your advertising needs. On top of accounting services, we also provide tax accounting services, branding services, and more so that your business can take the best step forward.
If you require any assistance on accounting services, feel free to drop us an email at johnwoo@ag-singapore.com or contact us at +65-66358767. At Ackenting Group, we offer a complimentary 30 minutes online consultation for us to better understand your business requirements.
