With the internet now a core part of every modern citizen’s life, businesses need to adapt and reach their audiences in the digital space quickly. The advent of the COVID-19 pandemic last year and the various mandatory lockdown measures have provided Singaporeans with plenty of “me time” as they are required to stay at home to minimise the spread of the virus. Consequently, this change has increased the time they spent on the internet.
Most of their time online is spent on sites that typically host content relevant to their lives or hobbies, and there is no better platform to follow the latest trends than social media. Consumers’ increased exposure to social media has convinced various businesses to go all-in on social media marketing to capitalise on the increased attention.
However, establishing your company’s presence on social media alone is insufficient. Your brand will require several excellent marketing strategies to capture your audience’s attention. A solid social media strategy can help position your brand favourably with your target audience. In contrast, a meek approach only guarantees that your campaign will be drowned out in a sea of content. As such, let us share the four effective social media marketing strategies your business should adopt.
1. Automate using chatbots
Communicating with your customers and followers will always remain a crucial aspect of your business’s success. However, hiring workers to reply to each customer’s query can be time-consuming and expensive. Moreover, there is a human element that is difficult to account for. A rude customer service staff can impact your business’s reputation, forcing you to devote significant resources to repair the damages. Therefore, it is best to employ chatbots to handle your customer queries.
With the addition of artificial intelligence, your chatbots will only become more efficient over time. This technology grants your chatbots the ability to source information from new and existing input and even learn from previous interactions, enabling them to become smarter over time. In addition, chatbots offer other advantages, such as ease of operation and convenient end-user access, thanks to built-in integration with popular platforms such as Facebook Messenger.
2. Invest in an effective content marketing strategy and stick to it
Implementing a business strategy without proper planning and budgeting will only result in failure. You can also apply this logic to your social media marketing strategy. Without engaging content that attracts your target audience, your posts are guaranteed to fail. It is vital to remember that there is a ton of content online vying for everyone’s attention, so you need to ensure your posts stand out from the crowd.
3. Establish a community for your audience
As part of your social media marketing strategy, you should aim to create a deeper connection with your audience instead of focusing only on increasing your company’s follower count. After all, the number of followers you have does not always translate to sales. If your brand fails to engage with your customers, it is unlikely you will see the results you desire.
To establish a better connection with your target audience, you need to prioritise resolving your customers’ needs whenever you interact with them. Additionally, injecting personality into your brand helps to humanise your company, giving your followers the impression that they are not just interacting with a corporate entity.
4. Utilise brand advocates
It is much easier to sell your product to your existing customer base than it is to target a new audience. Your current customers already know what to expect from your products and services. If your merchandises are stellar, there is a high chance your customers will recommend them to their family and friends. Moreover, consumers are more willing to try products that are recommended by people they know.
You can make these loyal supporters your brand advocates by providing them with information to share about your company and early access to your new products.
One last thing to note
Even as you plan out your social media marketing strategies, it is crucial not to neglect your company’s finances. Staying informed of how your business is performing is vital as your marketing strategies and budget will likely vary depending on your company’s current situation.
However, if you find yourself overwhelmed with all the responsibilities you have to handle, you may want to consider outsourcing non-essential tasks, such as the maintenance of your company’s financial account, to a specialised accounting firm. At Ackenting Group, we provide a suite of accounting and bookkeeping services to meet your organisation’s needs. Allow us to offer our reliable accounting services to ensure you always receive timely updates on your business’s financial performance.
As technology continues to innovate and improve in the near future, social media marketing will likely become more prevalent as consumers spend more and more of their time online. Therefore, by adopting the right social media marketing strategies now, you are not only ensuring your company can compete competitively in the digital realm but also create a social media campaign that can stand the test of time.
If you require any assistance on accounting services, feel free to drop us an email at firstname.lastname@example.org or contact us at +65-66358767. At Ackenting Group, we offer a complimentary 30 minutes online consultation for us to better understand your business requirements.